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New FeatureBETARMS Booking Engine
today

Marketing Opt-In/Opt-Out Now Available on the Guest Page

Properties can now control whether email and SMS marketing opt-in options are displayed to guests during the IBE+ checkout flow.

When enabled in Field Maintenance, guests will see channel-specific checkboxes on the guest details step — allowing them to independently opt in or out of email marketing, SMS marketing, or both. Only the channels that have been enabled in 9+ will be displayed, so guests are never shown options that aren't relevant to the property.

If a guest opts in, their preferences are written back to the guest record in 9+. If a guest opts out, that is recorded accordingly. If a property chooses not to expose these options at all, no value is set and the property's default marketing opt-out setting will apply via the sweeper as usual.

Marketing consent is always optional and checkboxes are never pre-selected, keeping the experience transparent and compliant.

Avatar of authorRachael Todd