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New FeatureBETARMS Booking Engine
today

Cookie Consent – Now Available in IBE+

IBE+ now includes cookie consent support, helping properties stay compliant with privacy regulations such as GDPR and the UK ePrivacy rules.

A cookie consent banner will be displayed to guests when required, based on the location of the property — not the guest's location. So if your property is in the UK or EU, guests will be prompted to manage their cookie preferences regardless of where they are browsing from.

If you already use your own Google Tag Manager (GTM) setup and cookie banner on your website, IBE+ will display your banner and suppress the default RMS one — so guests see a single, consistent experience across your site and booking engine. If you don't have your own, the RMS default banner will appear where required.

Consent choices and attribution (such as UTM parameters) are also preserved as guests move from your website into the booking engine, so you won't lose analytics data or re-prompt guests unnecessarily.

Avatar of authorRachael Todd